The atmosphere at the 2026 FJDynamics Global Dealer Conference was buzzing with energy, new technology, and attendees from all corners of the globe. This year, the focus was squarely on innovation and the strong partnerships that make global progress possible.
Amidst the excitement of product launches and strategic workshops, we had the privilege of talking with a key partner helping to modernize Swiss agriculture: the representative from MATCOM AG. Their story is a powerful example of how local expertise and advanced technology can combine to change how farmers work.
It was also a celebratory moment, as MATCOM AG was honored during the conference as the recipient of the 2025 Most Valued Partner Award. This prestigious award recognizes dealers who have achieved outstanding performance across multiple product lines while delivering exceptional service to their customers.
【这里放完整英文采访视频】
Deep Roots and a Forward-Looking Mindset
MATCOM AG is not simply a machinery vendor; they are specialists with deep roots in the Swiss agricultural sector. Their foundation is built on pooling expertise and years of experience to serve a specific mission: delivering premium agricultural machinery and service to the Swiss market.
"For us, the pooling of expertise and experience in the agricultural technology sector is paramount. That's why we decided to found MATCOM AG," the representative explained. "In doing so, we build upon our many years of experience and an extensive and trusted network both domestically and internationally."
Their business model focuses significantly on sourcing high-quality used agricultural machinery, providing expert purchasing advice, and managing the entire lifecycle—from selection and evaluation to delivery and registration.
Their ultimate goal is to be the go-to specialist contact for both customers and dealers in Switzerland. This comprehensive approach requires robust infrastructure, which is why they are focused on establishing a competent team and infrastructure for customer service and spare parts supply, ensuring fast and reliable support.
Bringing FJD Autosteering to the Swiss Hills
The core of MATCOM AG's collaboration with FJDynamics revolves around modernization, specifically bringing advanced guidance systems to Swiss farmers to enhance efficiency. The representative was clear about their geographic focus and their complete dedication to the customer journey.
"The company MATCOM AG works in Switzerland. We distribute the steering systems in Switzerland,” the representative stated during the interview.Their commitment doesn't end when a guidance system is delivered. MATCOM AG understands that to succeed in Switzerland, where trust is crucial, service must be comprehensive. "We provide the consulting, the sales, and after-sales customer support when the customers need us,” they emphasized.
Crucially, in agriculture, problems often happen in the field, not in an office. Understanding this reality, they pointed out that they provide support "also gladly on-site at the customer’s home."
This approach perfectly aligns with MATCOM AG's core philosophy regarding relationships: "We know that many customer relationships are based on a stable foundation of trust between retailer and customer. For this reason, maintaining a trusting partnership with customers is very important to us."
Inspiration and Fresh Motivation in Nanjing
This year's conference in Nanjing marked the second time MATCOM AG attended the FJD Global Dealer Conference, having traveled to Shenzhen the previous year. Returning to China gave them a chance to reflect on the progress made and to look forward to what’s coming next.
They shared their enthusiasm for the international gathering, saying, "We are very happy to be here, in Nanjing this time. We are happy to get to know all the dealers from around the world. We are very excited about the new products. It is always very, very interesting to be here."
The opportunity to preview upcoming technologies and gather strategic insights directly from FJDynamics is vital for their market strategy in Switzerland. When asked how they liked this year's conference, the response was filled with energy.
"The dealer conference was very interesting. There are many new innovative products,” they said. The takeaways are already being planned for integration back home. "There are many inputs from the company FJDynamics that we as dealers can use. We are fully motivated to continue now and to inform our customers about these updates."
A Vision for Future Success
As the interview concluded, we discussed the long-term vision and what MATCOM AG wishes to see from FJDynamics as it continues its rapid global expansion. The core needs of the dealer—reliability and responsive innovation—were front and center.
They offered a thoughtful message regarding FJD's future development: "I would be very happy if FJDynamics continues to work as they have until now, providing us with reliable products, offering us good support, and constantly asking for new solutions and then quickly implementing them into new products."
This is the secret to a great partnership. To win a farmer's trust, a dealer needs equipment they can count on. In return, they need a manufacturer that listens to what’s happening in the field and acts fast. With experts like MATCOM AG bringing these global ideas to local Swiss farms, the future of agriculture looks brighter than ever.
As MATCOM AG returns to Switzerland, award in hand and new strategies in mind, the collaboration with FJDynamics is set to grow even stronger, bringing the benefits of precision agriculture to more Swiss farms.
[Explore FJD's Smart Ag Tech] | [Contact MATCOM for Product Offers in Switzerland]
