In the sun-drenched fields of Spain, agriculture is more than just an industry; it is the backbone of the country’s heritage. However, modern Spanish farmers face a difficult balancing act: the need to increase production while battling rising costs and a changing climate.
At the FJDynamics Global Dealer Conference 2026, we had an opportunity to speak with Samuel Garrido, the CEO of Farmer Technology, to discuss how agricultural business from Spain is using global innovation to fight for the "fair price" of farming.
This year, Farmer Technology won the 2025 Distinguished Contribution Award. This honor is a testament to their role as a bridge between the Spanish farmer and the engineering labs of FJDynamics. By providing constant feedback and building deep brand loyalty, Samuel and his team have helped shape the very tools that are now redefining Spanish agriculture.
A Mission Rooted in the "Primary Sector"
For Samuel, the mission of Farmer Technology is personal. As a family business, they view farmers not just as clients, but as the essential workers who "put food on the table for all citizens." Their philosophy is simple: the best service to the farmer, with the best precision technology.
"My name is Samuel Garrido, and I am the CEO of Farmer Technology, a company dedicated to the commercialization of precision agriculture solutions in Spain," he introduced himself. Behind that simple introduction lies a company that has spent years fighting for the economic survival of farmworkers.
Farmer Technology was founded with a clear goal: helping farmers increase production at the lowest possible cost. In a market where margins are thin, the "competitive prices" of FJDynamics technology have allowed Farmer Technology to provide modern resources to those who previously thought high-tech farming was out of reach.
The Star of the Conference: The AT2 Ultra
While the conference displayed a wide array of robotics and AI innovations, one specific piece of technology stood out for the Spanish market. In Spain, where tractors often need to handle multiple tasks—from soil preparation to complex spraying—versatility is very important.
"All FJDynamics products are appealing to any precision agriculture distributor," Samuel noted, "However, what has caught our attention the most is the new AT2 Ultra Auto Steer System.
What makes the AT2 Ultra a game-changer for Spain? It’s the integration. "Its large screen allows integration with ISOBUS and spraying systems, making it a solution that can be easily incorporated into tractors and that has strong development potential in the Spanish market," Samuel explained.
By combining auto-steering with ISOBUS—a universal language that allows the tractor to "talk" to different implements—the AT2 Ultra reduces the clutter in the cab and simplifies the farmer’s workflow. It turns an old tractor into a smart machine, allowing for the "precision agricultural technology at the service of all" that Farmer Technology promises.
Fast Growth Through Innovation
The partnership between FJDynamics and Farmer Technology has been a two-way street of growth. As FJDynamics launches new products, Farmer Technology uses them to optimize the daily operations of Spanish farmers, which naturally fuels their own business expansion.
"Yes, of course. Any FJDynamics product helps improve the distributor’s business,” Samuel said when asked about the impact of the partnership. "However, the new product launches in particular help optimize farmers’ daily operations, which in turn strengthens our growth in the region."
This growth isn't just about sales numbers; it’s about the "distinguished contribution" Samuel’s team makes by testing these products on their own farm. They believe the best way to buy a product is to see it work in the dirt. This hands-on approach allows them to give FJDynamics the "valuable feedback" that leads to better, tougher, and more intuitive machinery.
Closing the Communication Gap
Attending the Global Dealer Conference 2026 provided Samuel with more than just a look at new hardware; it provided the "why" behind the technology. For a company that prides itself on advising and supporting clients, this direct connection to the brand's vision is invaluable.
"These types of activities not only allow us to learn firsthand about the brand's latest developments," Samuel reflected, "but they also help us improve communication with our customers, as we can more clearly convey the value and advantages of each solution."
By understanding the "intelligence" and "responsibility" behind the brand, Samuel can return to Spain and explain to a farmer exactly how a specific sensor or software update will save them money on fuel or fertilizer.
The Future of the Spanish Farm
As the interview concluded, it was clear that the future of Farmer Technology is bright because it is built on a foundation of service. They remain a company that "keeps up with the times" without losing the personal touch of a family business.
With the AT2 Ultra and a suite of FJDynamics solutions, Farmer Technology is ensuring that Spanish agriculture remains competitive on the global stage. They are proving that precision technology isn't just for the largest corporations—it is a tool for every farmworker fighting for a better harvest.
As Samuel Garrido puts it, meeting the needs of the farmer is their "greatest satisfaction." With the support of FJDynamics, that satisfaction is being delivered to fields all across Spain in the years to come.
If you are a farmer in Spain looking for affordable ways to upgrade your machinery, visit Farmer Technology to find the best deals and expert advice on FJD products right in your region.
